Signature events
We create experiences, not just events
Plaza Mayor doesn’t just open its doors. It also produces its own brands, which have become part of the city’s calendar.
What a signature event is
Our idea, from start to finish
A signature event is one that is born at Plaza Mayor. We come up with the idea, define its focus and lead the whole production, combining our in-house team with the know-how of our partners to create extraordinary, sustainable, high-impact experiences.
Each one is a meeting platform. It brings together business owners, entrepreneurs, buyers, investors and the general public in spaces designed for doing business, sharing knowledge and giving visibility to brands, companies and regions.
What they achieve
We boost key sectors
We strengthen the priority economic sectors of Medellín and the region.
We attract visitors
We promote meetings tourism and position Medellín as a destination for gatherings.
We open the door to partners
Brands and organizations join us to raise their profile and reach key audiences, with economic and social impact.
Our brands
Craftsmanship and tradition
Expoartesano
The fair that celebrates the handmade work of artisans from across the country, bringing the best of our regions together in one place.
Marketing and business
DigitalEX
An in-person event on personal branding, marketing, positioning and business growth, with hands-on learning, networking and strategic content for entrepreneurs, business owners and professionals.
Fair
Bazar de Marcas
Medellín’s largest seasonal outlet. Every December it brings more than 300 brands with big discounts to Plaza Mayor’s exhibition halls, with free admission, just in time for holiday shopping.
Corporate events
La Plaza de El Social
A traditional Antioquian corner-store party, full of small-town spirit, designed for companies to treat their employees to the best end-of-year celebration.